The new Anhydro

January 31, 2007

As of January 1, 2007, all of the member companies of the Anhydro Group as well as our regional sales companies assumed the Anhydro name and became part of one single entity known as Anhydro. By uniting under a single name, we will underline the reach and strength of Anhydro as a global supplier who can focus the sum of its worldwide resources on the individual needs of its customers.

This re-branding process is supported by our new company logo and a new web site with a fresh, dynamic design and strong customer focus.

Centres of Excellence
Re-branding is also about the way we see ourselves and the way we work together to provide even faster and more effective solutions to our customers all over the world. It is about leveraging the synergies within the new organization, not only in the solutions and processes we develop but also in the way we work.

Our new customer-focused organization is based on three Centres of Excellence - Dairy & Food, Starch & Ethanol, and Industrial & Pharma. Each of these centres unites the relevant technologies, expertise and competences within the organization, directing them specifically at customer needs in the industries they serve.

Supporting these three Centres of Excellence is a fourth Centre of Excellence, Parts & Service, that provides customer service to all of our customers around the world.

Platform for growth
2006 was a year in which we experienced significant growth driven by increased market awareness of the benefits we have to offer in terms of solutions and expertise. While our new brand will reinforce this awareness, our new organization will deliver the promise in terms of our own awareness of and focus on the individual needs of our customers.

Adapting to major changes always presents challenges. I am convinced, however, that our new identity and organization are the platform we need to launch Anhydro into the future and that we stand on the threshold of a new era for Anhydro as a company and as a successful and inspiring place to work.

Allan Jørgensen
President & CEO